Privacy Notice
This Privacy Notice for Bright Path Digital Solutions ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://caslangton.wixsite.com/cassandra or any website of ours that links to this Privacy Notice
- Use Bright Path Digital Solutions, a Sacramento-based digital services company that provides professional websites, automated Google review management (Reputation Shield), and AI Phone Agents for small businesses
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.
Summary of Key Points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In what situations do we share personal information? We may share information in specific situations and with specific categories of third parties (listed below).
What are your rights? Depending on where you are located geographically, applicable privacy law may give you certain rights regarding your personal information.
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information we collect may include the following:
- Names
- Phone numbers
- Email addresses
- Debit/credit card numbers
- Billing addresses
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at: https://stripe.com/privacy
Information automatically collected
In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
The information we collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
- Device Data. Information about your computer, phone, tablet, or other device you use to access the Services.
- Location Data. Information about your device's location, which can be either precise or imprecise. You can opt out at any time by disabling your Location settings on your device.
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, including:
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries/offer support to users.
- To send administrative information to you (such as updates to our terms, policies, and other important information).
- To request feedback.
- To send you marketing and promotional communications. You can opt out of our marketing emails at any time.
- To post testimonials. With your consent, we may post testimonials on our Services that contain personal information.
- To protect our Services.
- To evaluate and improve our Services, products, marketing, and your experience.
- To identify usage trends.
- To fulfill and manage user orders.
- To comply with our legal obligations.
3. When and With Whom Do We Share Your Personal Information?
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
The categories of third parties we may share personal information with are:
- AI Platforms
- Cloud Computing Services
- Communication & Collaboration Tools
- Data Analytics Services
- Payment Processors
- Sales & Marketing Tools
- Website Hosting Service Providers
We may also share your personal information in the following situations:
- Business Transfers. In connection with any merger, sale of company assets, financing, or acquisition.
- Affiliates. With our affiliates, who will be required to honor this Privacy Notice.
- Business Partners. To offer you certain products, services, or promotions.
4. Do We Use Cookies and Other Tracking Technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising purposes.
5. Do We Offer Artificial Intelligence-Based Products?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products powered by artificial intelligence (collectively, "AI Products"). Our AI Products are designed for the following functions:
- Customer service
- Virtual assistant
- Natural language processing
- Scheduling and appointment booking
How We Process Your Data Using AI. All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with third-party providers (such as Vapi).
How to Opt Out. To opt out of AI-based processing, contact us using the information at the bottom of this notice.
6. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.
7. Do We Collect Information from Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to such minor's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at cas.langton@gmail.com.
8. What Are Your Privacy Rights?
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the contact details provided at the bottom of this notice.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing communications by clicking the unsubscribe link in our emails, replying "STOP" or "UNSUBSCRIBE" to SMS messages, or by contacting us.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.
9. Controls for Do-Not-Track Features
Most web browsers include a Do-Not-Track ("DNT") feature you can activate to signal your privacy preference. At this stage, no uniform technology standard for recognizing DNT signals has been finalized. We do not currently respond to DNT browser signals.
10. Do United States Residents Have Specific Privacy Rights?
In Short: If you are a resident of California or other US states with privacy laws, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information.
Your Rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling
How to Exercise Your Rights. To exercise these rights, you can contact us at cas.langton@gmail.com or by phone at 916-573-0051.
11. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently.
12. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may contact us:
- Email: cas.langton@gmail.com
- Phone: 916-573-0051
- Mail: Bright Path Digital Solutions, Sacramento, CA
13. How Can You Review, Update, or Delete the Data We Collect from You?
Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please contact us at cas.langton@gmail.com or 916-573-0051.